01
Thesis, The Evolution of Public Relations in Luxury Fashion in Canada
Conducted primary and secondary research on the evolution of public relations in the Canadian luxury fashion industry, including interviews with PR professionals, survey research and content analysis on luxury brand communications. The purpose of this thesis is to examine how PR strategies in the luxury fashion industry have evolved from traditional media relations to digital storytelling and influencer-driven communication, and how these changes have impacted the way luxury brands communicate with their audiences.
02
Kicking Horse Coffee Campaign
Collaborated with a team to develop an integrated communications campaign for Kicking Horse Coffee as part of Humber's Program-Wide Project challenge. Our project won first place, earning top recognition from faculty and industry judges for its innovative approach and strong brand alignment.
03
Internal Communications Plan
As part of a collaborative group project, I worked with two teammates and a professional PR coach to create an internal communications plan for Madawaska Adventures.
04
Practitioner Interview
I worked with three team members to conduct an informational interview with a PR professional. This opportunity provided valuable insights into the day-to-day responsibilities, challenges and strategies of a PR practitioner.
05
White Paper
As part of an individual project for a Government Relations and Public Affairs class, I worked on a white paper about Canadian Mental Health Association on mental health issues of young adults in Canada.
06
Skincare Media Pitch
Collaborated with three team members to craft a compelling media pitch, designed to engage key stakeholders and promote the transformative message of Dove's product line.
07
True Beauty Campaign
As part of a group project for an Integrated Marketing Communications class, I worked with three team members to develop a comprehensive campaign for Dove's True Beauty. The campaign focused on promoting body positivity, diversity and women's empowerment.
08
Unleash Your Bold Campaign
Collaborated with three team members to create an integrated marketing campaign for Nike. Our campaign, "Unleash Your Bold," focused on themes of courage, inclusivity and community.
09
Heart & Stroke Brochure
Designed an informative brochure for Heart & Stroke focusing on the health risks of vaping and addressing the youth vaping crisis in Canada.
10
Scotiabank Campaign
As part of my Strategic Communications class, I developed a student-focused marketing campaign for Scotiabank, aimed at promoting financial literacy and engagement among Gen Z. The project involved strategic planning, key messaging and creative campaign development. I had the opportunity to present the final campaign to a communications professional at Scotiabank, receiving valuable industry feedback.
11
Fashion Across Provinces
As part of my Multiplatform Storytelling class, I developed a campaign that highlights the diversity of Canadian fashion by spotlighting style across Toronto, Montréal and Vancouver -- exploring how culture, climate, and local communities shape each city’s unique fashion identity.