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Bloom

Photo shoot concept Inspired by the colourful streets of Copenhagen - a joyful source of inspiration with a rich exploration of colour and print. When it comes to the style, it's all about the contrast; wearing something feminine and pairing it with a pair of sneakers or denim. Focusing on the effortless style, laid-back and cool, a very easy way of dressing.

muse Kate | photographer Linh Lee | make up and hair Melfinna Tjugito

stylist Rona Apsari

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The Flapper

Inspired by the 1920s, the prohibition era reflected people’s liberated minds and luxurious lifestyles. Every great flapper design is not complete without a long, wrapping necklace and a headdress, accessories were key in the 1920s.


Rona creatively directed and styled the flapper dress, made the headdress, and the ostrich feather fan.


muse Andrea McFee | photographer Marian Perez | make up and hair Jessie Chieh

creative director and stylist Rona Apsari

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Bed Head

Photo shoot concept inspired by early mornings — lounging around and unplugged from reality.


muse Nia Shaliha | photographer Ejaale

creative director and stylist Rona Apsari, Irdiansyah Putra, Vira Zulita, Wenny Sitania

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Bored in the Suburbs

muse Maria Eugenia | photographer Ashleigh Carter
creative director and stylist Ashleigh Carter, Rona Apsari

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