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Bloom

Photo shoot concept Inspired by the colourful streets of Copenhagen - a joyful source of inspiration with a rich exploration of colour and print. When it comes to the style, it's all about the contrast; wearing something feminine and pairing it with a pair of sneakers or denim. Focusing on the effortless style, laid-back and cool, a very easy way of dressing.

muse Kate | photographer Linh Lee | make up and hair Melfinna Tjugito

stylist Rona Apsari

The Flapper

Inspired by the 1920s, the prohibition era reflected people’s liberated minds and luxurious lifestyles. Every great flapper design is not complete without a long, wrapping necklace and a headdress, accessories were key in the 1920s.


Rona creatively directed and styled the flapper dress, made the headdress, and the ostrich feather fan.


muse Andrea McFee | photographer Marian Perez | make up and hair Jessie Chieh

creative director and stylist Rona Apsari

Bed Head

Photo shoot concept inspired by early mornings — lounging around and unplugged from reality.


muse Nia Shaliha | photographer Ejaale

creative director and stylist Rona Apsari, Irdiansyah Putra, Vira Zulita, Wenny Sitania

Bored in the Suburbs

muse Maria Eugenia | photographer Ashleigh Carter
creative director and stylist Ashleigh Carter, Rona Apsari

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