01
Internal Communications Plan
As part of a collaborative group project, I worked with two teammates and a professional PR coach to create an internal communications plan for Madawaska Adventures.
02
Practitioner Interview
I worked with three team members to conduct an informational interview with a PR professional. This opportunity provided valuable insights into the day-to-day responsibilities, challenges and strategies of a PR practitioner.
03
White Paper
(Still in progress)
04
Skincare Media Pitch
Collaborated with three team members to craft a compelling media pitch, designed to engage key stakeholders and promote the transformative message of Dove's product line.
05
True Beauty Campaign
As part of a group project for an Integrated Marketing Communications class, I worked with three team members to develop a comprehensive campaign for Dove's True Beauty. The campaign focused on promoting body positivity, diversity and women's empowerment.
06
Unleash Your Bold Campaign
Collaborated with three team members to create an integrated marketing campaign for Nike. Our campaign, "Unleash Your Bold," focused on themes of courage, inclusivity and community.
07
Heart & Stroke Brochure
Designed an informative brochure for Heart & Stroke focusing on the health risks of vaping and addressing the youth vaping crisis in Canada.